The history of the brand CARRERA begins in the field of sports glasses, ski goggles and helmets far in 1956: it’s the story of an extraordinary adventure set between innovation and sport, made of passion and successes.
Being a leader means to be ahead of the time: this is the attitude that CARRERA has always been following, offering in the van products and launching successful sunglasses, eyeglasses, ski helmets and goggles. In order to guarantee and constantly improve their quality, CARRERA products are studied and developed in collaboration with athletes and benefit from the experience of SAFILO, which has been representing from the ‘70s the best in the eyewear sector all over the world.
Half a century of international victories in many sports represents the result of a complete passion for product development and continuous technological research
CARRERA was founded in 1956 in Austria by Wilhelm Anger as the sports eyewear maker Wilhelm Anger Werker inspired by the Carrera Panamericana auto race.[1] Twenty years later, they changed their name to Optyl International and devoted themselves to make motorcycle goggles and ski masks.
In 1964, Wilhhelm Anger developed and patented the ‘Optyl’ material[2], which was a heat-hardened plastic weighing 20% less than acetate[1] resulting in a reduction of allergic reactions and improved fit through a memory effect that provided permanent elasticity and dimensional stability.[3]
In 1974, the company was renamed CARRERA International and established a headquarters in Traun, Austria, and went to partner with automobile designer Ferdinand Alexander to develop the sunglass collection CARRERA Porsche Design.[3]
In the 1980s, CARRERA sponsored sporting events such as the America’s Cup, the 1988 Winter Olympics, and Formula 1 racing.
In 1996, Safilo Group S.p.A. purchased CARRERA and now have headquarters in Padova, Italy.
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